About

A Founder’s Story: The Meaning Behind The Gift Tracker

Hi, I’m Arianna — the creator of The Gift Tracker and the heart behind giftt co.

In my family, keeping track of gifts has always been a tradition. For over 30 years, we’ve had what we call “The Book”— a simple composition notebook filled with lists of gifts from showers, weddings, holidays, and more. It made writing thank-you cards effortless and became a sweet snapshot of family memories over time.

When it came time for my own wedding events, I wanted to carry on that tradition… but life got messy. My “book” turned into a scattered mix of loose-leaf pages and notepads spread all over my house and some even ended up in the trash. That’s when I realized there had to be a better way to keep the tradition alive, with a modern, organized twist.

The Gift Tracker was born from that moment — created for brides, event planners, and organized gift-givers who want to stay on top of every thoughtful gift while keeping gratitude personal and stress-free.

It’s more than just a notebook — it’s a keepsake that helps you celebrate generosity, stay organized, and carry on your own version of “The Book.”